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Maintain a steady position in the centre of the table of a league that is appropriate for their potential fan base
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Avoid relegation, and, to some extent, promotion.
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Develop a committed local fan base.
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Develop a long-term relationship with a sponsor that is itself financially stable.
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Avoid the longer-term uncertainty of benefactor dependency.
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Own its own stadium, one that has been built since the Taylor report
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Ensure the stadium has appropriate facilities for matchday hospitality and nonmatchday activities that generate revenue streams.
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Have performance-related contracts with its players.
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Maintain a squad that reflects its current league position in terms of performance and wages.
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Employ a manager who is successful on the pitch and appreciative of financial constraints.